Competitors for offline bike sales in area
http://bricklanebikes.co.uk/ Bike shop selling simula products based in shoreditch good looking website currently being updateded.
http://www.ShoreditchBikeCompany.com/ in area but not direct competiotion selling vintage bikes only
Online competition
http://www.bicycles4u.com Selling wide range of bikes including folding.. Website not verry attractive cheap prices.
http://www.cycleexperience.com New online retailer of bikes including folding shows growth in market sector for online bike sales.
http://www.foldingbikes.co.uk folding bikes website poor only selling folding bikes so direct competition for the product.
Target audience
Commuters to and from London using public transport.
Marketing concepts
Only outlet in London selling the products… lightweight small portable comfortable. Highest quality materials used ( Ally Carbon Titanium) reasonable price, new technology in folding.
Measurable aim of sales by month 3
Stratergy of how to reach customers google pay per click, Good interactive website, advertising on public transport and car magazines eg autotrader. http://lcc.org.uk/ london cycling campaigmne advert
Advertising on the London underground
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