Wednesday, 25 May 2011

Examples of there works

Brainient`s video from @brainient.com on Vimeo.

iPhone 4 Interactive Review from @brainient.com on Vimeo.


Arcade Fire - Black Mirror from @brainient.com on Vimeo.




Brainient Logo

Brainient

What is Brainient?
There mission statement is...
At Brainient, we focus on helping advertisers increase the ROI of their advertising campaigns. BrainStudio, our flagship product, is an interactive advertising platform created with three things in mind: speed, simplicity and compatibility. In just a few minutes, you can create a beautiful, fully interactive video ad and run it through your current infrastructure.

So we have got to try and market/ promote Brainient as a company which offers advertising stratergies for mainly interactive videos. The target audience for the company is very broard it could target almost any organisation that wishes to advertise there product/service in a interactive form. I think that many of the bigger brands wouldnt be part of the target audience because they would have there own creatives capable of producing advertising to there standards.
I think that the product would suit and benefit many smaller companies with smaller advertising budgets.

Definition Of Marketing

Marketing is a researched knowledge base concerned with the relationship of a business to the market place. t is the identification and profitable satisfaction of existing and potential customers needs.
The market place is made up of customers, potential customers, competitors, suppliers, distribution and communication media (Publicity advertising).
Marketing has Three main elements,,,

Identifying needs

Satisfying those needs

Making a Profit

We could therefore say that marketing is a matching process, I.E matching a companies capabilities to the wants of its customers, in addition to educating potential customers.