Marketing is a researched knowledge base concerned with the relationship of a business to the market place. t is the identification and profitable satisfaction of existing and potential customers needs.
The market place is made up of customers, potential customers, competitors, suppliers, distribution and communication media (Publicity advertising).
Marketing has Three main elements,,,
Identifying needs
Satisfying those needs
Making a Profit
We could therefore say that marketing is a matching process, I.E matching a companies capabilities to the wants of its customers, in addition to educating potential customers.
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